Camp Deerwood has been running a successful all boys summer camp since 1945. While their program has always been about disconnecting from technology and enjoying the beauty and thrills of nature, their web presence did not do justice to the special, life-changing experience offered by the camp.
The redesign of the Camp Deerwood site had at its core the mission to provide an exceptionally multimedia-rich immersive experience to families and alumni. Via abundant and interactive photo galleries, videos, publications, and resources made available to them through the new site, patrons of Camp Deerwood can now connect with the spirit of the community online.
The project also involved an immense overhaul of the business management side of the camp as the legacy system used to manage finances, contacts, events, ecommerce and marketing efforts were migrated progressively from an Access to Drupal/CiviCRM platform.